Recently, Chint Electric Co., Ltd., with the theme of "sharing, growth and development" in 2016“

Recently, the second training course of Chint electric 2016 "new generation" with the theme of "sharing, growth and development" was held in Wenzhou Chint Industrial Park, where 33 new generations from all over the country spent a week of centralized training. Since the opening of Chint's "new generation" training course in 2013, it has carried out 6 sessions in total. More than 180 Chint dealers and children from more than 30 provinces and cities across the country have participated in the training. The average age of the trainees is 26 years old.

Wenzhou "sales force" is an important force of Chint's marketing network. Nowadays, whether the intergenerational inheritance and sustainable development of these dealers are smooth or not, in a sense, is directly related to the development potential of Chint and even Wenzhou low-voltage electrical appliance industry group. These young "second generation" are energetic and well-educated, but they also have the shortcomings of insufficient social experience and management skills. According to their characteristics, Chint has designed rich courses and combined them with enterprise practical experience to improve the perception of the second generation.

Course: combination of point and area of marketing training

"For those of us who are just starting a business or inheriting our father's career, we are confused, impetuous and confused when we first enter the business world. Through such training and exchanges with tutors and classmates, I have a clearer understanding of myself and made a necessary and targeted reserve of knowledge and skills for the future relay." Li Ding, a new generation dealer who participated in the training, confided his voice and learning experience.

From the perspective of the curriculum of this training, there are not only the interpretation of Chint corporate culture and the analysis of market situation and strategy at the macro level, but also the upgrading and innovation of marketing strategy and customer expansion and maintenance at the micro level; Both enterprise human resource management and business etiquette, but also credit, tax, accounting risk and control and other financial practical knowledge. In the course, from the "combination of virtual and real" of marketing knowledge and practice to the sharing of typical cases of logistics module, it provides a systematic, stepped and circular marketing system training platform for the new generation of dealers of enterprises.

During the study period, Chint also organized students to exchange and share, and arranged to visit the enterprise office and production workshop to let them have a comprehensive understanding of Chint's production and operation. "After five days of study, I have benefited a lot, especially when I understand what team spirit is. When I go back, I will strengthen team building, give play to the * combat effectiveness of the team, help the company's sales and make greater contributions to the development of the enterprise." At the graduation ceremony, a new generation of students expressed their learning experience.

Background: the new generation will become the main force

"Through my own efforts, I can inherit and develop the career of my parents. That's my choice." When Chen Feiyue from Chengdu talked about his "destiny", his words seemed to show strong family affection and self-confidence. His mother founded a company selling Chint products from scratch in 1994. In 2006, Chen Feiyue took over his parents' company. For example, the sales volume this year has been nearly 100 million yuan.

Zhu Jianbo, deputy general manager of channel assistance of Chint's sales department in China, said, "the new generation of dealers are rising. They have generally received good education. This group will become the leader and important force of our future channel marketing. At the same time, they are very young and full of personality, which is very different from the thinking and way of doing things of their parents."

How to help these young groups better improve their management level and channel management ability and enhance their enterprise competitiveness? How to better listen to the demands of this group with avant-garde ideas and prominent personality and further consolidate the partnership? Chint has been making efforts and attempts.

"We are happy to discuss with you the ideas and practices of Chint's innovation and entrepreneurship, share the advantageous resources of the enterprise, and are willing to support the rapid growth of dealers and their new generation. We hope to develop and progress together with dealer partners." As the promoter and practitioner of Chint's "new generation" training program, Zhu Aizhong, the general manager of channel assistance of Chint's sales department in China, hopes to deepen understanding, enhance friendship and strengthen cooperation with dealers and promote the growth and success of a new generation of marketing elites by building such a platform for learning and exchange, a arena for competitive development and a stage for displaying the image of new generation dealers, Help dealers inherit their business and Chint's sustainable development.

Significance: enhance the positive energy of the Cenozoic

Chen Feiyue, a new generation dealer from Sichuan, told reporters, "it is not easy to manage a team well. The traditional operation and management model has encountered many new problems. Chint's systematic training and one-stop assistance in sales, operation, logistics and finance are very grounded and targeted, and really help us solve the 'pain points' and weaknesses of the current enterprise development."

Compared with the similar marketing training popular in the outside world, the "new generation" marketing training course independently carried out by Chint mainly presents three characteristics: first, Chint is responsible for the whole process organization and management, the trainees do not need to pay any training fees, and the trainees have no worries about food, housing and transportation; Second, it is taught by senior internal and external lecturers with profound theoretical attainments and rich practical experience to realize the combination of theory and practice, which is more targeted and applicable; Third, strict class management and the implementation of group assessment system to ensure that students learn something.

"The significance of this platform is to better contribute to the inheritance of the cause and enable more new generation dealers to bravely establish the tide of 'mass entrepreneurship and innovation'." As the main lecturer in the interpretation of Chint's corporate culture, Lin Kefu, Secretary of the Party committee of Chint Group, hopes that through the training, the second generation of dealers involved can deeply understand their glorious mission and responsibility as successors, promote the sustainable development of the enterprise, and spread the positive energy of the "new generation" to the outside world.